So here’s the problem with “mummy bloggers”…

So here’s the problem with so-called “mummy bloggers”: If you’re reading this, you either follow mummy bloggers or you are one. I guess you can define a #mummyblogger as first and foremost, a mum, and secondly a mum who shares her life via social platforms. Over the past few years, many mummy bloggers have entered the stratosphere of semi-celebrity status, and this has pissed allot of people off. Why should a stay at home mum with no social media training or writing degree get so much notoriety? Well let me tell you why. Because they’ve opened up their lives, their homes and their souls to the world. It’s no small thing, to be raw and honest and real. Social media is filled with the fake. The “ambassadors”. The “influencers”. The “fitness models”. The “insta-fomous”. And to the average mum, struggling with mum-life, it’s refreshing to see cellulite and mum-tums. It’s reassuring to read about poo explosions and toddler tantrums. It’s a release to talk about post-natal anxiety and mental health. As a fellow mummy blogger, I’ve discovered an avenue to share my ordinary mum-life, and it’s been like therapy!

So why do mummy bloggers cop so much hate? I see it everyday. The underhanded comments. The eye-roll at the very mention of “mum” and “blogger”. The complete dismissal of this platform. I believe it comes down to two things.

The first is resentment.

Average women dominate this side of social media. Companies and brands recognizing the potential of parent bloggers are capitalizing on this. Where once only insta-models were considered “influential”, now stay at home mums covered in biscuit and sporting mum-buns are now the new INFLUENCER of Instagram. The re-branding of the “influencer” world has not impressed alot of people who have built their reputations upon perfectly filtered, staged and photoshoped profiles. Now don’t get me wrong, there are plenty of “perfect” mummy bloggers out there, who’s organizational skills, spotless houses and beautifully filtered photos put my blurry, messy, make up free photos to shame. But these women are also killing it when it comes to the Instagram game. They’ve taken this platform to a whole new level and are now reaching huge numbers of followers. This is something completely unprecedented and completely dominated by us, the average mum!

The second reason sadly is the audience itself; mums. Mum’s can be cruel. It’s sad to say, but it’s true. Becoming a mum is this intense transition which brings out the best and worst in us. Because bloggers share so much of their lives, every aspect is open to criticism. Formula feeding, co-sleeping, daycare, car seats, toilet training, milestones…it’s all scrutinized and compared and judged. Take popular mum blogger Revie Jane (@reviejane), she received an incredible amount of backlash over exercising whilst pregnant, and again when she stepped out for a baby-free girls night. And alot of this backlash came from mums! Unfortunately we are creatures of habit. We compare our bodies, our children and our lives to others, and we often find ourselves coming up short. So what do we do when this happens? We lash out at the person who made us feel this way. And who is easier to do this to then a popular internet mum who’s buckled their kid wrong into a car seat.

Blogging has developed into this huge social media monster. It has so many variances in quality and content. If you find yourself following someone who makes you feel less then average, who doesn’t inspire ordinary life, who doesn’t affect good change or challenge your way of thinking, then simply click unfollow. The problem with so-called mummy bloggers is not the bloggers, it’s the followers who don’t connect with their content or respect the person behind the camera.

And let’s remember, when women support other women, we are capable of incredible things!

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Published by lexieking

Writer, business owner, proud wife and mum to one.

One thought on “So here’s the problem with “mummy bloggers”…

  1. Wow, I enjoyed this post very much! It’s tough being a mummy blogger because you’re right, it can be tough to open yourself at the risk of criticism from other mums. Thank you for posting this.


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